If a company (Fender) sell company and "name" is the product of new owner real or just another strat. copy

When a company sells itself to a new owner, that new owner can decide to improve the quality of the product with the same name, or decrease the cost (to manufacture). The new owner may choose to keep everything the same. The key is to understand why a company would spend a lot of money acquiring a company whose value is in their name brand, and then would turn around and make decisions that would damage the value of that brand.